Tick tock, tick tock. You are late! It was tough getting in, but no time for bruises. You must hurry!

There are folks inside. Some of them seem to know each other. A few have brought along a special someone with them. Others seem to have ventured alone. You feel out of place. But they are all getting ready for something.

You come as you are mostly. Part of you that’s lazy wants to stay in the comfort of home. There is a side of you that’s definitely playing the devil—to be or not to be—here?  Of course you didn’t just rush in, you followed someone’s lead. Someone who is fast, looks like a cloud, knows almost everything. You just need to know what to ask him and he has all the answers, but you can’t seem to get all the answers. He is elusive.

And no one can tell you how it will end. But that’s part of the thrill, isn’t it ? You love the adventure.

And psst, I know your life wasn’t happening anyway. I saw you reading a book in a garden and almost dozing off. Tut, tut. Not to worry. That’s about to change.

You are here because you want to be led on. You want to surrender. You want to discover; figure it out for yourself.

You settle down in the castle by the forest. Cosy, huh? You make friends. There is some hostility, too. But you get in the thick of things. It’s a marathon; you have to immerse yourself to see it through. You have to fight your battles, remember? It’s worthwhile to do so with the others. There is a lot for the mind to go on—too many questions, too few answers. Soon, you realize that you are losing yourself in there. You laugh and cry with the others. You forget home. You belong.

But like all good things come to an end, you have to return at the end of your journey. When you make it back to reality, you will feel richer. Perhaps not literally, but it will change you—for the better. And you will have some answers!

What?! You won’t come back? You want to go on living down there? But darling, they won’t keep you after it’s over! Even mad hatter stays virtually in a cloud somewhere.

Don’t make me drag you back up. darn it! All right, stay, but you are not allowed to tell anyone our secret. The “rabbit hole” is what we call it. To the outside world it’s INSEAD.