Category Archive: Faculty Posts

Duck-Rabbit Singapore Campus

duck-rabbit-Singapore-Campus

The students in my P4 elective, Management Decision Making (MDM), are currently working on their final group projects. As I’ve written on here before, the assignment is simply this: “Do anything you want as long as it helps yourself, your classmates, and perhaps even people outside of the course better remember the course material.” In …

Continue reading »

Graduation and Moving On

In a week’s time, I will be congratulating almost 500 students on receiving their MBA degrees in Singapore and Fontainebleau.  It’s always a special day for the students, faculty and administration, and this time around, particularly poignant for me as I bid farewell to the Deanship.  It’s been an exciting, stimulating and intense three years …

Continue reading »

Viral videos about the INSEAD MBA Experience

I teach a course called ASMS: Advertising & Social Media Strategy. I’ve been teaching this now since early 2010 and have gone through the 10J, 10D, 11J, and now 11D promotions at INSEAD. A new “experiment” in the course for the current 11D group here in Fontainebleau has been to challenge them in their project …

Continue reading »